The Gimmickry of Hollywood's Red Carpet Rituals The once venerable tradition of the Hollywood press tour has devolved into a farce, with A listers and their handlers peddling saccharine soundbites to an audience more interested in spectacle than substance.
This summer's crop of blockbusters from Steven Spielberg and Christopher Nolan is no exception. Spielberg and Nolan have both participated in the now familiar ritual of charmless interviews and contrived stunts.
A recent example comes in the form of a 60 second video clip featuring Nolan answering yes or no questions.