The Human Touch Loses Its Edge in an AI Driven World As IDEO struggles to adapt to a reality where everything looks increasingly similar, its founder's mantra of human centered design is being tested like never before.
The storied design agency's pivot to teaching clients how to design on their own suggests it may be too late for the approach that once defined it. IDEO's transformation has been nothing short of breathtaking.
From humble beginnings with Procter & Gamble's standing toothpaste tubes and Bank of America's "Keep the Change" program, IDEO's innovative products were the gold standard in design.