The Unstoppable Momentum of Sustainability Jesper Brodin's recent TIME Earth Award acceptance speech has been hailed as a triumph for sustainability, but it's more than just a feel good moment – it's a stark reminder that the business world is finally waking up to the benefits of going green.
Brodin's own journey from store manager in Pakistan to CEO of Ingka Group is a testament to the power of leadership and vision.
His commitment to sustainability was not just a moral imperative, but also a savvy business decision that has paid off handsomely.