Kingdom of Convergence: Saudi Arabia's $55 Billion Gamble on EA Sports The Public Investment Fund (PIF) led consortium, including private equity firm Silver Lake and Affinity Partners, a group led by Jared Kushner, has finalized its $55 billion acquisition of Electronic Arts (EA).
This deal represents the largest leveraged buyout in history. Saudi Arabia's involvement in the gaming industry has been growing steadily over the past few years.
PIF invested in titles such as FIFA and Formula 1, signaling the kingdom's desire to diversify its economy away from oil revenues.